04. <MEGA protocol business expansion strategies & roadmap>

Brand strategies

Brand strategies are essential within the global competitive environment. During the recent climate where various information exposures are available for the costumers, it is important to focus on the increase of advertisement efficiency through a company-wide management of IMC (Integrated Marketing Communication) to activate a successful brand strategy.

Oversea markets strategies

Oversea market expansions will operate mainly through the partnership with global OTT service business. Netflix, for example, currently considers Korean content studios to be one of the most valuable partners after the immense success which series such as ‘Kingdom’, ‘Squid Game’ has brought to the corporate. This year Netflix has announced to release 25 Korean original shows & films, which is 10 more pieces compared to last year.

Roadmap